About FIT

WebMD, the leading provider of health information services, and Sanford Health, the largest not-for-profit rural health care provider in the United States, have teamed up to develop a comprehensive suite of resources that will empower children and parents to make healthy lifestyles choices that help prevent childhood obesity.

The FIT platform was developed using a combination of the latest scientific and behavioral research designed to educate, motivate, and inspire children of all ages to live a balanced, healthy lifestyle. There are four pillars to the FIT platform:

  • FOOD: Nutritional Fitness
  • MOVE: Physical Fitness
  • MOOD: Emotional Fitness
  • RECHARGE: Behavioral Fitness

Three new children's destinations have been created, each tailored to the interests and needs of the following age groups:

  • FIT Junior: Ages 2-7
  • FIT Kids: Ages 8-12
  • FIT Teens: Ages 13-18

The companies have also developed a complimentary FIT destination for parents on WebMD.com called Raising FIT Kids, to help parents become more informed about what they can do to maintain a healthy household and help their children be healthy.


WebMD and our network of consumer sites help individuals take an active role in managing their own health and wellness. We provide relevant, timely, and objective lifestyle and condition information that is developed by an award-winning editorial staff, which includes medical writers and editors, physicians, and health educators.

Our interactive services enable consumers to obtain in-depth information on a particular disease or condition, research and plan for a healthy lifestyle goal, search for relevant health information across the web, and watch originally produced videos. We have developed unique features that help consumers check symptoms, locate physicians, assess your personal health status, receive e-newsletters and alerts, and participate in online communities with peers and medical experts.

Sanford Health

Sanford Health is an integrated health system headquartered in the Dakotas and is now the largest, rural, not-for-profit health care system in the nation with locations in 126 communities in eight states. In addition, Sanford Health is in the process of developing international clinics in Ireland, Ghana, Israel and Mexico.

Sanford Health includes 35 hospitals, 140 clinic locations and 1,200 physicians in 70 specialty areas of medicine. With more than 25,000 employees, Sanford Health is the largest employer in North and South Dakota. The system is experiencing dynamic growth and development in conjunction with Denny Sanford's nearly $700 million in gifts, the largest ever to a health care organization in America. These gifts are making possible the implementation of several initiatives including global children's clinics, multiple research centers and finding cures for type 1 diabetes and breast cancer. For more information, please visit sanfordhealth.org.