Sesame Street Partnership

With the mission of delivering the most comprehensive and engaging experience possible, Sanford Health and WebMD have collaborated with Sesame Workshop, the leading creator of innovative and educational entertainment for children, parents, caregivers and educators world-wide. Together WebMD, Sanford Health and Sesame Workshop will deliver Sesame Street programming to the Fit audience at (insert link) to engage children aged 2-5, helping them to establish easy and fun healthy habits around the 4 pillars of nutrition, exercise, sleep and mental health.

There’s a window of opportunity during a child’s preschool years in which her early social environment can impact the development of healthy habits. This is the point in a child’s life where information provided by Sesame Workshop can have a big impact, establishing a foundation of healthy habits in a fun and engaging way that is singular to the Sesame Workshop approach, and is also practical, developmentally appropriate, and culturally relevant.

In response to the growing childhood obesity epidemic in America, Sesame Workshop launched the Healthy Habits for Life initiative in May 2004 on Capitol Hill, to harness the power of Sesame Street to guide children and their caregivers through the everyday learning moments related to healthy eating, the importance of active play and other healthy habits such as hygiene and rest.  Featuring a coalition of partners and an advisory board of health, nutrition, fitness and child development experts, the program was created to develop and distribute multi-media, age-appropriate content. For more information on Healthy Habits for Life please visit www.sesameworkshop.org/healthyhabits.

As the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street, Sesame Workshop produces local Sesame Street programs, seen in over 150 countries, as well as other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces educational content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.