About fit

WebMD, the leading provider of health information services, and Sanford Health, the largest not-for-profit rural health care provider in the United States, have teamed up to develop a comprehensive suite of resources that will empower children and parents to make healthy lifestyles choices that help prevent childhood obesity.

The fit platform was developed using a combination of the latest scientific and behavioral research designed to educate, motivate, and inspire children of all ages to live a balanced, healthy lifestyle. There are four pillars to the fit platform:

  • FOOD: Nutritional Fitness
  • MOVE: Physical Fitness
  • MOOD: Emotional Fitness
  • RECHARGE: Behavioral Fitness

Three new children's destinations have been created, each tailored to the interests and needs of the following age groups:

  • fit Junior: Ages 2-7
  • fit Kids: Ages 8-12
  • fit Teens: Ages 13-18

The companies have also developed a complementary fit destination for parents on WebMD.com called Raising fit Kids, to help parents become more informed about what they can do to maintain a healthy household and help their children be healthy.


WebMD and our network of consumer sites help individuals take an active role in managing their own health and wellness. We provide relevant, timely, and objective lifestyle and condition information that is developed by an award-winning editorial staff, which includes medical writers and editors, physicians, and health educators.

Our interactive services enable consumers to obtain in-depth information on a particular disease or condition, research and plan for a healthy lifestyle goal, search for relevant health information across the web, and watch originally produced videos. We have developed unique features that help consumers check symptoms, locate physicians, assess your personal health status, receive e-newsletters and alerts, and participate in online communities with peers and medical experts.

About Sanford Health

Sanford Health is an integrated health system headquartered in the Dakotas. It is one of the largest health systems in the nation with 43 hospitals and nearly 250 clinics in nine states and three countries. Sanford Health's 27,000 employees, including 1,400 physicians, make it the largest employer in the Dakotas.

Nearly $1 billion in gifts from philanthropist Denny Sanford have allowed for several initiatives, including global children's clinics, genomic medicine and specialized centers researching cures for type 1 diabetes, breast cancer and other diseases. For more information, visit sanfordhealth.org.